The 3 S’s – simpleness, sociability, and security – tend to be a solid basis regarding dating website. So just why does it feel like plenty websites are mysteriously missing out on them off their company ideas?
Insert LikeBright, a dating internet site started in Seattle whose goal is to purge deception through the online dating sites scene. Its a tall purchase, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined meet up with it. The trio satisfied while their studies at Harvard, and decided to receive LikeBright this season included in the TechStars, a company that phone calls itself the “number 1 business accelerator on earth,” system in Seattle.
Their unique goal, as told Aislyn Green of TechFlash.com, actually complicated: “LikeBright is actually a TechStars Seattle startup attempting to create online dating quick, personal and not harmful to females.” Females everywhere – and plenty of males – complain regarding insufficient depend on and widespread sleeping that plagues online dating services. For many, it’s come to be these types of an issue they’ve abadndoned online dating sites altogether in support of time for the original methods of dating that they’d once rejected, like satisfying through pals or at personal gatherings. LikeBright will combat this problem by “developing a dating layer on Twitter to assist ladies fulfill individuals through the individuals they trust.”
The motivation for LikeBright came from personal experience. Sonya was driven by a need to assist the girl feminine friends navigate the sometimes-dangerous world of internet dating, and wanted to place focus on the issues, frequently dismissed, that women value regarding looking for really love online. Ron, a regular traveler, was actually prompted to generate a site that met his nomadic needs, and Nick discovered on the worth of satisfying a date through someone you depend on when a female friend introduced him to his gf.
Before creating the website, the trio done 50 alive interviews with women that wished to share their unique experiences with online dating. The responses they obtained ranged through the humorous to the horrifying, like “every thing felt good. After which the guy asked me personally basically smoked meth” and “He was 11 and that I was required to drive him home. He had walked entirely anywhere.” Determined the world lacked a dating site that sets females initially, LikeBright was created.
LikeBright is invested in generating an environment built on the 3 S’s. Signing up for your website is not difficult: it will take 30 seconds to sign up via Twitter Connect. The website encourages sociability by offering consumers a social framework your singles they see and permitting them to interact with friends – affixed or not – on the site. And it’s safe: women are able to use LikeBright anonymously, and each and every man on the webpage is actually vouched for.